The Americas Uncorking the potential of European Dairy and Wine Excellence

The Americas remain one of the most dynamic and promising markets for European wines and dairy products, with a deep appreciation for tradition, excellence, and innovation. From North to South, consumers are increasingly drawn to the quality and diversity that define Europe’s agri-food heritage. This high-level event at the European Parliament, co-organised by CEEV and EDA, will explore two crucial priorities for the EU’s trade agenda in the Americas: advancing the ratification of the EU–Mercosur partnership agreement and consolidating stable, forward-looking trade relations with the United States. Policymakers and stakeholders will assess the impact of trade agreements on wine and dairy producers and explore strategies to enhance competitiveness, sustainability, and resilience.